Project 1; part one.

What is advertising?
Advertising is how companies communicate to the public to try and persuade them to buy their products or services. They can advertise through different types of media such as: TV,Radio and Internet. The companies can also advertise through Billboards, magazines/newspapers and Buses, this is a good way to advertise to consumers as it persuades them to purchase the products/services. Advertising can also be used by organisations for example: political parties and military recruiters.

Messages and Values.
Advertising works by trying to create something where the consumers feel that if they consume the advertised product they will be improved in a certain way. An example of this is make-up adverts or body lotions such as, fake tanning lotions. In make-up adverts the advertising companies always use a really good looking, slim model who looks so 'perfect'. The model will look gorgeous and their skin will always be flawless making the advert persuade consumers to buy the product as people think if they purchase the product their skin will look like that too. This could cause anerexia in youngsters as they will try making themselves look like the airbrushed model in the advert. Kate Moss is a great example of the make-up advert who looks perfect.

Another similar example is clothing adverts. Adverts for big clothing brands for female clothing will almost always have a tall, skinny, very attractive model. For males clothing adverts the model will always be a nice looking, muscly male around 20-30 years old and the clothing will always look very good on them so again consumers will believe it will be the same for them and even aftershave adverts. They think it will look as good on them as it does the model but some how it never looks as good on the consumers. These companies always use skinny models again it makes consumers feel that they need to be extra skinny to look good-especially younger consumers, but it doesnt always work like that. Today companies spend over £17 million pound on advertising each year.

Celebrity Endorsement.

Celebrity endorsement is when companies or organisations employ celebrities to advertise their product or service. They use celebrities because then the public is more easy to influence if the person advertising is someone they admire or look up to. A good example of celebrity is David Beckham, not only is he a role model for hundreds of young children he is also admired by both women who want him and men who want to be him, he has done advertising campaigns for Adidas and Armani…


David Beckham embodies many values and aspirations such as success, fitness, skill and celebrity. Brands like Adidas and Amarni want to be associated with these values which is why they pay Beckham lots of money to appear in their adverts.