New Music Technology.

New music technology has affected us by inventing
· IPods
· Mp3 players
· Internet: YouTube, Limewire, MySpace.
· Home Recording- Reason, Audacity, Fruit Loops.
Without any of these people would still have to buy cd's and singles from shops but now we can save money by downloading free music online, or buy cheap individual songs from Itunes. New Music Technology has also encouraged people to build cheap home recording studios.

Audience
· Buy music online
· Internet singles on iTunes are cheaper 79p versus £1.99 physical single. This encourages ‘Criminal activity’ Peer to Peer file sharing e.g. LimeWire.
· MP3’s are portable- especially compared to CD walkmans.
· Loads of tracks can be downloaded on to mp3s
· IPod: you can download Photos Videos Films TV.

Industry.
· Apple are the world leaders in digital downloads: iTunes, iPhones, iPod
· Rupert Murdoch owns MySpace; His company News International own Fox, Sky, The Sun and many global media company: http://en.wikipedia.org/wiki/Rupert_Murdock
· Google bought YouTube
· Radiohead gave there album away on-line.