David Hasselhoff pepsi advert.

• Denotations: The makers of pepsi are using david hasselhoff as their model due to that they believe that people will see him and beleive that its is 'cool' because david hasselhoff is. Also he is using the top of the pepsi as a stand for his mike.
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  Connatations: The makers of pepsi are using hassel hoff for many reasons. The main reasons of being that he has fans who will buy the product because he is on it, also it is made to almost look "sexual" because he is astride it, maybe trying to make people think they will be too if they buy this product. Also the makers are making this advert look almost like a pop video, which will attract the attention of people who enjoy the genre.