Wayne Rooney Nike Advert Analysis

Connotations

This advert shows:
• Nike could want you to associate the advert with success.
• The red cross symbolises the English flag, which makes the advert cultural.
• The advert is political because it could be seen as offensive because the red cross looks like blood.

Denotations

This advert also shows:
• Wayne Rooney looking like he has scored a goal.
• He is showing him being patriotic – with the red cross across his body.
• When his arms are stretched out it makes him look like the flag.
• His fists are clenched and he looks like he is shouting.
• The red cross looks like blood.
• His skin is made to look really pale and it makes the red look really vibrant and stands out.

Brief

For this project I am going to investigate the advertising industry. I will investigate the messages and values that are found in TV and print adverts. I will also investigate the Key Concept of Representation and investigate whether men and women are potrayed in certain ways in TV and print adverts; and discuss whether the portrayals are fair and accurate. I will also conduct an experiment to see how many adverts you are bombarded with in 5 mins walking around Norwich. I will then investigate Adbusters and look at how online groups oppose advertising.

Jade's Blog :)

• Q1. What is your name? 'Jade'
• Q2. What are your hobbies? 'I enjoy going out with friends and writing.'
• Q3. How are you today? 'I am good thankyou!'
• Q4. Do you enjoy coming to college? 'Yes i like college so far.'
• Q5. How old are you? 'I am 16.'
• Q6. Where are you from? 'I am from Watton.'
• Q7. Whats the scariest thing you have ever done? 'Well i am scared of heights and i went on a rollar coaster so that is the scariest thing i have done.'
• Q8. Whats your USP? 'I havent really got one but i have always written unique stories.