Sugar magazine- Hilary Duff.

The masthead to Sugar is in pink, bold writing set in the centre of the top of the magazine front cover. This is a regular thing to do on magazines so the title of the magazine stands out to the target audience. The masthead is placed on top of the main close up image of the model. Some magazines place the title behind the image but placing it in front of the image makes it more eye catching and bold. The text is written in pink as it always is; this is what shows us the target audience for these magazines are teenager girls of any age between 12 to 19. Also another reason why the masthead is always written in the same font and colour is so the readers recognise the magazine and the colour is very bright so it catches the reader’s eye. The lead image of this sugar magazine is of Hilary Duff; it is a very clear and close up view. The image covers the majority of the page; this makes the front cover of the magazine stand out as Hilary is a very popular model, an American actress and a singer-songwriter. The photographer had positioned Hilary Duff in the centre of the page, slightly to the right side with her looking straight at the camera. Hilary Duff is smiling on the image which keeps the atmosphere of the magazine simple and positive. She is wearing a small diamond necklace which is made to stand out as the diamond is very sparkly in the camera. It brings more of a spark and a happier atmosphere to the cover of this magazine; this draws even more attention to the leading image. The background to the front page is bright white, which makes the rest of the colourful images and text surrounding the main image on the page even more eye catching. This is effective because if the background was too detailed the text and images which are meant to stand out would just blend in with this background detail. The attention from the readers would get drawn to the background rather than to the main image of Hilary Duff and the text around the image. The reader’s are able to see the main sell of what is inside the magazine straight away after seeing the lead image because it is in bold writing at the top left hand side of the page. The strap line is typed in a smaller, black font which is harder for the audience to read, this then makes the reader pick the magazine up to read on, this then leads the reader on to looking at other articles. The large font for the title ‘Sugar’ is mainly in pink and sometimes purple, this is good as their isn’t too much of a contrast in colour. It’s nearly always in the same font but just varies in font size on each issue. This makes the magazine stand out and is easily recognised when each new issue is released. The font for the text on the front page, which gives a taster of what is inside the magazine is in different sizes. This is good because it makes the main sells stand out on the page because of the bright colours and the sizes of the big fonts. Hilary Duff is dressed in a black top which is quite dull; this is very effective because this also makes the bright coloured texts stand out.